FACTORS INFLUENCING THE GROWTH OF ISLAMIC INSURANCE IN KENYA: A CASE OF TAKAFUL INSURANCE OF AFRICA

The study sought to examine the factors that influenced growth of Islamic insurance in Kenya, with key focus on Takaful Insurance Africa. study's main purpose was determine were driving rise Kenya. used a descriptive survey research approach, which all Africa's employees included, and data acquired from primary sources via interviews questionnaires. target population constituted 250 members sample size 154 respondents selected African companies. Both inferential statistics analyze data. findings expected make substantial contribution literature relatively new concept Kenya's business. found three aspects regulatory framework, consumer awareness product innovation had combined significant effect expansion according F statistic. Further legal environment, client awareness, play role According study, solid framework will help thrive. also increasing knowledge products practices sub-sector flourish. constant process would Kenyan following recommendations reached study: there is need for complete examination highlighted as drivers Kenya by this study. Regarding recommended Regulatory Authority (IRA) relaxes entry requirements into his sub-sector. customer players should do more terms allocating budget towards educating public about modus operandi available products. innovation, providers continually engage continue churning out are most suitable emerging evolving needs. In conclusion, case It further could be done involving country. Key Words: Customer Awareness, Framework, Insurance, Innovation CITATION: Gindole, A., Omwenga, J. Q., & Njeru, A. (2022). Factors influencing Kenya: A Strategic Journal Business Change Management, 9 (2), 98 – 106.